It's finally here! The Vancouver 2010 Winter Olympic Games! For the past 2 years the hype surrounding these games has been inescapable...that is not to say that I am trying to escape it, but we can't deny that wherever your day has taken you within the past 2 years it is likely you heard or saw something about the Olympics. Obviously it's a big deal to us Canucks since the Games are taking place on our home turf...and you know what that means for the big corporations - money time! One of the biggest commercial opportunities surrounding the 2010 Games lies in the apparel. Several clothing companies have used the pride Canadians have for the athletes to their advantage and why not? More often than not, by purchasing this apparel some proceeds will go towards supporting the athletes. Imagine being an athlete representing Canada during the Olympics and seeing a sea of millions of people wearing Team Canada attire. Would it not give you that extra bit of drive to strive for the gold?
This year the Hudson's Bay Company has taken on the task of designing the 2010 Olympic apparel for athletes and supporters. I must say even though the apparel comes from one of the same designers, this years attire is way more fashionable than the famous Salt Lake City beret (yuck!). This years Olympic attire has taken off like nothing else, so much so that it is nearly impossible to find the signature red Olympic mittens. Creative Director for the Olympic collection, Suzanne Timmins, along with two designers, Tu Ly and Adrian Aitcheson, discuss their inspiration for the collection on the Elle Canada website. But it's not only the Hudson's Bay Company that is selling Olympic attire. I was walking in the mall and happened to pass Bluenotes, which was selling Olympic graphic tees at very reasonable prices, so I bought one! My only concern is that after the Olympics are over, and with the exception of Canada Day, are people going to wear this apparel again? I hope so!
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